Randall Putala is a direct marketing copywriting with over 36 years of copywriting experience. He has worked for well over 500 clients preparing high-response letters, telemarketing scripts, print ads and marketing campaigns. Clients served include IBM Direct, Amex Life, AT&T, The Associates, Airborne Freight, Haggar Slacks, Dallas Theater Center, Taco Bell, Frito Lay, Pepsico, Wells Fargo Bank, MBNA America, American Computer Supply, Manufacturers Hanover Bank, SunTrust and literally hundreds of banks, credit unions, mortgage companies, insurance companies, manufacturers and companies of all sizes. Putala's key expertise is in translating offers and product / service descriptions into "human speak"; in other words, taking programs that can often be complicated to the average reader, and making them understandable.
Starting on Madison Avenue in 1975, Putala began his career in the graphic arts world, apprenticing with Eichinger, Inc., a marketing agency serving AT&T, Celanese Corporation and many others. In 1976 he began work with Allied Graphic Arts in New York, one of the largest catalog agencies in the world. In 1980, Putala moved to Dallas where he was copywriter / designer / agency manager for Dunne Creative, now part of Rapp & Collins. In 1982 he moved to Tracy-Locke / BBDO, where he was direct marketing manager serving the agency's many Fortune 500 clients. In 1985 he went client side with Morgan Building Systems as their national advertising manager. In 1988 he moved to Nashville where he was vice president of creative and account management for FKB Direct, part of a 41-agency worldwide network. In 1990, Putala founded Strategic Direct Marketing, Inc. where he served as President for 21 years serving financial institutions and insurance agencies coast-to-coast. In 2012 Putala founded MailNow, a full-service direct marketing agency serving insurance agents and investment brokers around the country.
In addition to his marketing and advertising roles, Putala is also founder and CEO of World Hunger Team, Inc., a non-profit dedicated to solving world hunger in our lifetime.... See More
Highlights: Feature Article Copywriting, Outsource Writing Services, Newsletters, News Articles, Philanthropy, Catalog Writing, Print Ads, Flyers & Brochures, Promotional Materials, Brand Identity Development, Press Release Writing Services, Book Writing, Healthcare Industry, Product Descriptions, Whitepapers, Business Writing, B2B Copywriting, Marketing Collateral, Radio Spots, Public Relations (PR) Services