I write everything, starting at the top: big-time advertising campaigns, integrated with a big idea. I was known for really funny radio commercials there for a while. I still do some of those, but usually as part of a much, much bigger initiative. And lately I've evolved into a "Brand Strategist": someone who pro-actively helps a marketing team write not just copy, but a PLAN FOR LONG-TERM SUCCESS. Call me , let's meet at Kaldi's.
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