By McCormack / Advertising Copywriter in Chicago, Illinois

What do you get when you take a journalist out of the newsroom? If you’re expecting a fish out of water, think again. Instead, you get a professional writer who knows how to get your organization’s messages across quickly and effectively. And, someone who has the inside track on working the “media machine.”

How do I know? After more than a dozen years working for newspapers and health care magazines, I decided to see what my skills could do in the corporate world. My discovery? A journalist can pro

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