... The goal: to communicate your message clearly and concisely. If copy is energetic, your prospects will keep reading. If it’s clear, they’ll remember what you want them to. If it’s compelling, they’ll respond. Jan Kaufman is head copywriter/creative director for J Group Advertising. She has wide experience writing for magazines and trade publications as well as developing marketing materials, advertising copy, website content, news releases and feature stories for businesses and non-profits. J Group als

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